B-I triangle, Mission

• At the base of B-I triangle, most important aspect
• Though intangible, can't be seen or measured, we all have experience
• e.g. we can identify someone selling to us just for commission, or helping to answer our needs
• Be true to your mission, and others aligned with a similar mission will be attracted. Some would call this luck.
• Every business needs a spiritual mission and business mission, otherwise it won't weather the trials of the first ten years and begins to die.
• examples of spiritual mission:
• Rich Dad: provide job opportunities to the poor whom he serves in his restaurants
• Ford Motors: Democratize the automobile
• General Electric: invent and innovate
• Cashflow Company: to elevate financial well-being of mankind